360° Marketing Services

Our 360º marketing services allow any type of company to outsource its Marketing and Customer Experience activities from end to end: Call/Contact center services, Commercial development, Market research, Consultancy, Brand building, and Advertising & Digital marketing.

Contact Center Services

Marketing services

You need our Contact Center services to:

Interact with your customers:

  • Customer Service
  • Technical Support
  • Customer Retention
  • Convert Partial clients

Build outstanding and multilingual Customer Experience:

  • implement an after-hours service to ensure your business continuity 24/7
  • design an overflow platform to ensure 100% of your customers are attended, even during intense peaks of activity

NAOS Marketing can help you with:

  • Any type of customer interaction:
    • Voice (inbound + outbound)
    • Digital (e-mails, instant messaging, live chat)
    • Social media
  • Multilingual services with native speaking agents for more than 35 languages
  • Data validation or Data gathering campaigns

A success story in Contact Center Services

Scaling-up Customer Support for an International eCommerce platform

In early 2020, NAOS Marketing supported an eCommerce company to scale-up a Customer Service team from 36 agents to over 300 in 10 weeks. In 3 weeks, we set up a 24/7 model and built a robust support team structure to ensure all aspects were covered: a multilingual Quality team, a 24/7 Real-Time-Management team, a 24/7 IT team, and a Back-office management team.

We managed to have 95% of the workforce working from home during the COVID pandemic. In the meantime, we expand the geographical scope and expand the language capabilities from only English to multilanguage coverage. Furthermore, to ensure adherence to campaign requirements and soft skills, we set up a Quality team (1 Quality officer for 25 agents).

Commercial Development

Marketing services

You need Commercial Development to:

  • Make your business grow
  • Convert Prospects into Clients

NAOS Marketing can help you with:

  • Telemarketing and telesales
  • Lead generation (phone, digital and/or social media campaigns)
  • Traffic generation for events and shops, taking B2B or B2C appointments

A success story in Commercial Development

Altays, a French start-up in HR software

We helped the company in finding new clients for its innovative software solutions. We have been trusted to validate a B2B database involving HR directors of the major companies in France, to detect and identify their need, and finally invite them over-the-phone to assist in a webinar presentation of our client. Thanks to this long term relationship (the campaign lasted three years), Altays has been able to sign a substantial amount of contracts with clients initially detected by our sales team.

Market Research

Marketing services

You need to do a Market Research to:

  • Understand your customers and/or your targets
  • Evaluate and learn from your competitors
  • Assess business opportunities

NAOS Marketing can help you with:

  • Desk research on international markets
  • Qualitative research, face-to-face interviews and group discussions interviews, benchmarking, etc.
  • Quantitative research, surveys and customer questionnaires

The research can be conducted over the phone, on the web, on social media or face-to-face.

Consultancy

Marketing services

You need Consultancy to:

  • Gear up your business toward success
  • Define your marketing and/or sales strategy

NAOS Marketing can help you:

  • Auditing your current situation
  • Defining a complete strategy and its execution planning
  • Assisting and coaching your teams to successfully implement the strategy

Our success stories in Consultancy

The Launch of a Large International Insurance Company in Egypt

AXA, number 1 in global insurance, entered the Egyptian market in Q4 2015. For more than a year, our team acted as AXA Egypt’s outsourced marketing department, developing and implementing its go-to-market strategy and plans alongside the introduction and launch of the AXA brand into the Egyptian market. Further assignments followed to-date in the field of customer experience and digitalization, retail, and organization development. We are proud to see our long-standing partner AXA Egypt as one of the acclaimed leaders in the market today.

Brand Building

Marketing services

You need Brand Building to:

  • Define your brand’s DNA and Look & Feel.
  • Bring it to life within the market

NAOS Marketing can help you with:

  • Brand essence (USP) and brand architecture
  • Corporate Identity manual
  • Brand guidelines
  • Logo design
  • Tone of voice

A success story in Brand Building

From Pharma to Cosmetics

We partnered with a strong family-owned pharmaceutical company headquartered in Egypt to help them launch a varied range of cosmetic products under a new brand. Our journey started with market research, followed by the definition of the brand’s DNA, Unique Selling Proposition and architecture, the development of a simple Corporate Identity Manual and practical brand application guidelines, and ended with amazing packaging designs and in-store communications materials which will hit the shelves soon.

Advertising & Digital

Marketing services

You need Advertising & Digital to:

  • Make your Brand Story visible to the world and understood by your target audience.
  • Communicate about your company or a specific product or service

NAOS Marketing can help you with:

  • Content strategy and creation on any kind of media:
    • creative copywriting in multiple languages
    • graphic design
    • 2D and 3D animations
    • video production
  • Integrated advertising and communications to:
    • Conventional mass-media audiences (through TV, radio, print, Internet)
    • Targeted audiences via Digital and social media
  • Websites and mobile apps development
  • SEO – SEM campaigns

A success story in Advertising and Digital

Psoriasis Awareness Regional Campaign

We were very proud to work with a leading international pharmaceutical company in their efforts to raise awareness about Psoriasis and its effect on one’s everyday life. Our role in the team was to develop and execute a 360 communications campaign to be rolled out across several markets in the Middle East. Our creative team got a blast at this mission, working on all available media from TV and billboards to purpose-built digital and social media platforms enabling an instantaneous and continuous dialogue with the community. Serving a good cause and at the same time contributing to our partner’s brand equity is what made this assignment so special to our hearts.